So, the Purple Cows bit have given this away as a post influenced by Seth Godin. I was considering the title “Green Kangaroos and Puking Cats” to make a power statement but that type of title is exactly what this is about.
Seth has been a great influence on my understanding of Social Media and the process of building a digital identity. If it wasn’t for the insight I got from reading his books and posts I might have taken things personally.
In the movies it used to be said that a star will always be out shined by babies and animals, but how is it possible that Puking Cats gets thousands of hits on YouTube and I am battling to get 5?
YouTube and the Puking Cat Phenomena
What has become of mankind? Are we slowly but surely sinking down the slippery slope of predictable mediocrity?
How else is it possible that the most watched videos on YouTube daily features inconsequential crap such as Puking Cats and Farting Donkeys!
The Purple Cow
I guess Seth saw this coming when he penned the Purple Cow. But did he realise that it would get completely out of control?
Here’s how it goes; allowing me free interpretation; Owing to modern media and the daily bombardment of our senses, Seth identified that to get noticed, you have to be different. Just sticking with the Status Quo would not do it.
We’re a few years down the line and the Purple Cow has come full circle. The lines of what is normal have been shifted so far to the right, or is it the left, that Purple Cows are no longer good enough to get attention.
Negative Networking
So if Purple Cows won’t sell your idea, surely you can fall back on your network.
The gizzilion Friends, Fans and Followers must be the ones to rely on.
Sadly, just as video killed the radio star, Facebook and Twitter massacred the network. With the value of networks measured in Klouts rather than how often they actually read and respond to your posts, you might feel great having a 1000 Friends, but you might want to slit your wrists if you checked your stats on Facebook.
Oh, and don’t confuse the issue by having a Profile and a Page with the same name. Suggesting to your friends that they Like you, smacks of desperation.
Green Kangaroos
Nothing personal for or against Kangaroos! I am still planning to take a holiday down under at some stage.
Have you watched any programs about the Australian Outback? They always allocate a fair share of air-time showing Kangaroos.
I’m sorry, but they look okay from a distance but close-up doesn’t work for me. With the flies buzzing around and the saliva dripping off their paws in the process of cooling themselves down I can imagine the smell.
Like a green, rotting smell…
Green Kangaroos. Good from far, but far from good.
It’s like the Secret. Can’t believe it went viral like it did. It was good from far but far from good. Did you really think that you get get rich just by believing?
The problem with something like The Secret is that there is just enough truth in it to make it sell able; and off course the fact that we’d love to believe it!
Radical Realism
I guess it all boils down to the requirement for Radical Realism. That’s a concept by Robert Greene of “48 Laws of Power” fame.
Accepting things as they are and playing in the rules.
Any Ideas?
Please comment…
