Social and selling just don’t mix. Have you ever been to a wedding sponsored by Nike? Does a future where restaurant tables display infomercials sound appealing?
The last thing anyone wants in a social context is a commercial. If you’re responsible for marketing your business, the time for change is now.
It’s time to pack away the marketing messages. If you don’t want to build a loyal and raving fan base, then simply promote the heck out of your products and services via every imaginable social media channel.
However, if you want to build lasting relationships with your prospects and customers, then keep reading
via Rest In Peace Marketing: I Never Really Liked You Anyway | Fast Company.
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